Backstage at New York Fashion Week Fall/Winter 2017 with PH5
I was over-the-moon excited to attend New York Fashion Week with nail lacquer brand Deco Miami this season - and we kicked things off with an incredible show by PH5. The brand debuted at NYFW last season in September, and for their February show their collection showcased light & airy knits - qualities that can be so difficult to find in fall & winter looks. As someone who is, you know, obsessed with light, feminine looks, this really was the perfect show for me to see.
And of course: Backstage beauty was on point.
To compliment the vibrant collection, hair and makeup backstage focused on bringing out the models' natural beauty - but with a playful Deco Miami pop on the nails. PH5 wanted "no-makeup makeup" for the show - fresh faces with just a dewy, healthy glow. I especially loved their direction for hair, which was to keep each woman's natural texture, just with a little messy, bedhead vibe to it. They wanted their models to look and feel confident just as they are. All signs point to a less-is-more celebration of natural beauty on trend in 2017.
On the nails, PH5 wanted to use Deco's colors for large dots, color-coordinated specifically to the look that each model would wear on the runway. Deco Miami's dual top/base coat was then added for a high-shine finish.