Confession: I've never liked watches. For some reason, no matter what brand, I could never find a watch that I liked enough to want to wear it constantly. Plus, living in a digital age, I never felt like I needed one since I always had my phone with me.
Then this beautiful rose gold piece of perfection happened. I can't believe I'm making an entire blog post about one watch but THAT IS HOW OBSESSED I AM. I discovered The Fifth Watches via their drool-worthy Instagram and, as a girl well-versed in marketing, I was super impressed with their branding. They're all about the number 5 - five styles of watch, available for five days a month, starting on the fifth. They have an awesome selection, but this particular "Soho" watch from their New York line was my favorite.
[packaging was also super cute, and the watch came with a peach leather band and a light grey leather band as well]
[bracelets via Rocksbox]